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Economics/Finances Strategic Management of e-Business (repost)

Posted on 2010-03-16




Name:Economics/Finances Strategic Management of e-Business (repost)
ASIN/ISBN:0470870737
Language:English
File size:6.9 Mb
Publish Date: 2004
ISBN: 0470870737
Pages: 384 pages
File Type: PDF
File Size: 6,9 MB
Other Info: Wiley
   Economics/Finances Strategic Management of e-Business (repost)

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Stephen Chen, "Strategic Management of e-Business"

E-business is changing fast, along with the thinking behind it, and as yet there is no agreement on what should be taught on an e-business course and how. This revised and updated edition of a successful MBA-level text takes a strategic management perspective of e-business, although it also touches on related areas such as Internet marketing and IS. Stephen Chen focuses on the strategic implications of e-business and examines the strategies employed in a range of industries, providing a comprehensive review of current research and practice.

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