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Encyclopedias Encyclopedia of Microfluidics and Nanofluidics [Repost]
Encyclopedias Encyclopedia of Complexity and Systems Science [Repost]
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Encyclopedias Encyclopedia of Knowledge Management, Second Edition
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Encyclopedias The American Economy: A Historical Encyclopedia (2 volume set) [Repost]
Encyclopedias Encyclopedia of the Black Death
Encyclopedias Encyclopedia of Grain Science (repost)
Encyclopedias Ashfaq A. Marghoob, "An Atlas of Dermoscopy (Encyclopedia of Visual Medicine Series)"
Encyclopedias Jordan Goodman, "Tobacco in History and Culture: An Encyclopedia" (2 Volume set)
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Encyclopedias UXL Encyclopedia of Diseases and Disorders: Volume 5
Encyclopedias Encyclopedia Gothica
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Encyclopedias Encyclopedia Of Major Marketing Campaigns {Repost}
Posted on 2011-04-23
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More Encyclopedia Of Major Marketing Campaigns Developed as a companion to the publisher's Major Marketing Campaigns Annual, this volume profiles 500 of the most notable marketing and advertising campaigns of the past 100 years. These campaigns cover the marketing of all types of products and services, each in two to five pages, with referral to other sources for further study. Riggs (who also edits the annual) has done a superb job of encapsulating the most important aspects of the campaigns, placing them in historical context, and identifying the target market, competitors, strategies employed, and outcome for each. The size of this collection allows for the coverage of a wide variety of campaigns and the comparison of campaigns and marketing strategies in similar product or service categories. Company studies are presented alphabetically, with campaigns ("You Deserve a Break Today," "Got Milk?") products, and individuals presented through the index. This compilation delivers admirably on the promises in its introduction and should be held by every public, special, or university library that serves marketing or advertising professionals or students Note 1: If you can not open the downloaded file, and your Adobe Reader reports on the damaged file, then update your Adobe Reader. Because I have installed Adobe Reader 8.1.1 and ALL my uploaded files open fine in version 8.1.1. Note 2: If this publication all links are dead, but you need to download files from this publication, please send me a private message and I'll try to help you.
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