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Business Best Practice der Markenführung: Zielsetzung - Strategie - Umsetzung (repost)
Posted on 2010-06-25
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More Franz-Rudolf Esch, Wolfgang Armbrecht, "Best Practice der Markenführung: Zielsetzung - Strategie - Umsetzung" Die Muster erfolgreicher Markenführung sind unabhängig von der Branche und der Größe eines Unternehmens deutlich erkennbar: Starke Marken verfügen über eine klare Markenidentität und Positionierung. Franz-Rudolf Esch und Wolfgang Armbrecht lassen erfolgreiche Manager aus unterschiedlichen Branchen über Grundlagen und Geheimnisse ihrer Markenerfolge berichten. In ihren Fallbeispielen beschreiben namhafte Autoren zunächst die Ausgangssituation in den Unternehmen und erklären die qualitativen und quantitativen Zielsetzungen. Dabei werden die jeweilige Strategie und die entsprechenden Maßnahmen konkret vorgestellt. Eine abschließende Ergebnisbetrachtung überprüft die Zielerreichung. Die Herausgeber ergänzen die Beiträge um aktuelles Marken-Know-how. Somit wird ein Transferschluss auf das eigene Unternehmen ermöglicht. Zielgruppe Praktiker aus dem Marketing, Führungskräfte mit Schnittstellen zum Marketing, Dozenten und Studierende mit dem Schwerpunkt Marketing Download Not all books ... appear on the homepage. In order not to miss many of them follow ebooks section (see top of each page on AH)
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